With over 3.2 million youth participants in more than 110 countries, it’s safe to say that FIRST Robotics is not only the global leader in youth robotics, but also a growing force in robotics as a sport. Founded in 1989 by inventor Dean Kamen, it took just three years before FIRST began hosting official competitions. From fewer than 100 matches in its inaugural season to over 17,000 matches at its peak, the growth has been exponential—and so has the media exposure.
What once started in high school gyms and local auditoriums is now attracting the attention of major networks and sports platforms. In the early 2010s, Michigan—a state known for its deep involvement in STEM and manufacturing—began broadcasting state-level FIRST Robotics matches on ESPN. These broadcasts brought the intensity, strategy, and teamwork of robotics into living rooms across the state, helping to change the perception of what a “sport” could be. The coverage gave audiences a chance to see the energy in the stands, the creativity on the field, and the technical mastery behind the robots, building enthusiasm far beyond the student competitors.
One notable example of FIRST’s rising media presence is the national spotlight received by Team 33, better known as the Killer Bees. A powerhouse team based in Michigan, the Killer Bees gained national attention with a feature on CBS’s 11 o’clock news. The segment highlighted not just their performance on the competition field, but the dedication, collaboration, and problem-solving skills that define the team culture. For many viewers unfamiliar with the world of competitive robotics, it was an eye-opening glimpse into how rigorous—and inspiring—these programs can be.
(I’ve appeared on the 11o’clock through robotics)
This rising momentum is set to reach a new high at the 2025 FIRST Championship, happening April 16–19 at the George R. Brown Convention Center in Houston, Texas. This massive international event serves as the culmination of the FIRST season, bringing together around 600 of the world’s top-performing teams from over 58 countries. Over 3,500 teams competed globally throughout the season to earn their place in this elite tournament.
Houston has become a cornerstone for the FIRST Championship since 2017, and it will continue to host the event through 2027, providing a familiar and welcoming atmosphere for teams and spectators alike. Beyond the competition itself, the event offers hands-on exhibits, networking opportunities, and a platform for students to explore careers in STEM with industry leaders.
(Press boxes like these are common in many events. Source: Chief Delphi)
With tens of thousands of attendees expected, including students, mentors, volunteers, and spectators, the Championship continues to showcase the passion and ingenuity of the next generation. It’s not just about building robots—it’s about building confidence, leadership, and lifelong skills.
Works Cited
FIRST | For Inspiration and Recognition of Science and Technology, https://www.firstinspires.org. Accessed 11 April 2025.
“Detroit Public TV to Livestream FIRST Robotics State Championships.” CBS, 10 4 2013, https://www.cbsnews.com/detroit/news/detroit-public-tv-to-live-stream-first-robotics-state-championships/. Accessed 11 4 2025.
“FIRST Robotics Competition Championship Tonight in Detroit.” Fox 2 Detroit, 28 4 2018, https://www.fox2detroit.com/mornings/first-robotics-competition-championship-tonight-in-detroit. Accessed 11 4 2025.
